British Heart Foundation

2009 Volunteer Campaign

Our 2009 volunteer campaign with British Heart Foundation increased total volunteer recruitment by 24%! The campaign focused on real people and their experiences of volunteering with BHF. Posters and materials were carefully allocated to high street outlets according to their individual recruitment needs. The messages leapt out of the page at their target audience – in the first month alone recruitment more than doubled compared to the same period in 2008!