TriMedia Broadcast:
Solutions provider to the broadcast industry

Strong and expressive identity with a literal interpretation of the name.

Outsource Electronics:
Electronics manufacturing services

A modern and distinctive brand was developed to accompany a change in business structure. A simple sine wave forms the basis of the identity.

The Moving Furniture Company Limited:
The furniture changes shape!

Cheeky literal interpretation of the company’s name for this designer and manufacturer of transforming furniture.

Primary Colours:
Children’s brightly-coloured clothing

Three different coloured stationery sets used at random allow attention to be drawn to each of the three (primary) colours specified in the identity, but only one at a time. This unusual approach adds an extra dimension to the process of attracting attention. The TM fixed to a panel of solid colour adds a visual pun on the name.

Woodford Stauffer Solicitors:
Solicitors with a softer image

A dramatic move away from the usual stuffy solicitor’s identity was required, but market is still sensitive to image. Light and informal, using bright colours, but retaining some dignity through the use of a hand-drawn expressive graphic. Identity is carried through onto literature through the use of the distinctive colours.

See also: Online

Keepsafe:
Property identification and recovery service

Public-facing identity that features a boomerang which describes the company’s aim to return your property via a freephone number stamped on it.

Control of existing elements is also a part of Oyster’s work. Here are two examples of ‘visual housekeeping’

Existing wordmark is redrawn with the description of the business subverted to keep attention on the main name. The descriptive slogan is added to draw attention to the fact that a financial advisor sorts out suitable financial products for a client (we help you figure it out). Promotional slogan-bearing pencil is mailed out to database as an aide-memoire.

Very busy’ logo was made to sit in a clean, white fixed part of every communication. The result is a very tight corporate ID from what had been a confusing and messy one. Enhanced by the use of a pictogram of a connecting piece of jigsaw with a slogan which identifies a key aspect of Chamber business ("We make the connections").