Branding for Museums, Culture & Heritage

At Oyster, we specialise in helping museums, cultural institutions, and heritage organizations develop distinctive, cohesive brands that resonate deeply with visitors, supporters, and communities.

Whether you need full brand development or expert guidance at key stages, we work closely with your team to ensure a smooth, collaborative process that honours your history and vision.

Our clients in museums, culture & heritage

How we can help

Brand Strategy: A compelling brand starts with a clear strategic foundation. We collaborate with you to define your institution’s purpose, values, and unique cultural significance. Whether you’re launching a new museum, revitalising a heritage site, or refreshing an existing brand, we help you build a strategy that connects with your audience and supports long-term engagement and growth.

Brand Research: Understanding your audience and community perception is essential. Our in-depth brand research includes surveys, interviews, and competitor analysis to uncover insights that shape a meaningful, impactful brand. The result? A clear direction and an identity that truly resonates with your visitors, donors, and partners.

Visual Identity Development: A strong visual identity brings your institution’s story to life. From logos and color palettes to typography and graphic elements, we create cohesive visual systems that reflect your cultural heritage and institutional values. Whether starting fresh or evolving an existing look, we ensure your identity is versatile, consistent, and memorable across all platforms.

Tone of Voice & Messaging: Your institution’s voice is as important as its visual identity. We help define a tone of voice that reflects your mission, engages your audience, and sets you apart. From key messages and taglines to editorial guidelines, we craft a verbal identity that communicates your story authentically at every touchpoint.

Brand Application & Rollout: A brand’s impact depends on consistent application. We ensure your brand is seamlessly integrated across all visitor experiences, marketing materials, digital channels, signage, exhibitions, and merchandise. Our team supports you through every stage of rollout, ensuring your brand is applied with care and consistency.

Brand Guidelines: To maintain your brand’s integrity, we develop comprehensive brand guidelines that provide clear direction on logo usage, colours, typography, imagery, and tone. These ensure your team and partners represent your brand accurately and cohesively across all communications.

New Logo: Sometimes all it takes is a fresh, thoughtfully designed logo to elevate your institution’s presence. Our logo designs are crafted to be versatile, professional, and memorable—helping your museum or heritage site stand out and leave a lasting impression.

Let’s strengthen your museum brand

Get in touch to bring your museum, cultural attraction or heritage institute brand to life!

We'd love to hear from you!