Specialist Automotive Finance (SAF) is an initiative by the Finance and Leasing Association (FLA) to improve the knowledge of those working in the automotive finance sector. Oyster delivered a brand refresh for SAF as well as a new responsive website.
The existing site was largely static with little facility to update content or feature live content. The site was outdated in terms of design and did not focus on the benefits of dealerships and their employees taking the SAF tests and become accredited. The new site needed to work to improve take up of the accreditation and improve awareness of the initiative online.
Oyster delivered a fully content managed website with clear messaging and calls to action. The site is fully responsive, making it accessible to everyone no matter what device they are using to view it.
