Uniting multiple venues into a brand family
With 26 venues coming under the HCT banner, each with its own offering and identity, this was a great project for our design team. The brand is used across multiple channels including signage, marketing communications, web, merchandising, livery and wear. The brand solution also needed to compliment the Creative Commercial Collections partnership with Jane Austen's House and Beaulieu Motor Museum. The solution would unite all attractions under a clearly identified group brand whilst showcasing attractions and collections to engage visitors, create a sense of community pride and unite all the internal teams within the Trust. The solution also required a copy style and tone of voice that was warm and engaging to explain historical relevance and promote sales. All of which is right up Oyster's street!