ICE Benevolent Fund

Direct mail campaign

The ICE Benevolent Fund are the charity for the Institute of Chartered Engineers. Becoming a member of the ICE Ben Fund is optional for Institute members. The charity are able to include a direct mail piece in the Institute's annual comms to members. Our challenge was to create a piece of direct mail that would attract attention and quickly communicate why the charity needs support and demonstrate their impact to date.

Print design