Tibet Relief Fund

Direct mail campaigns

The Tibet Relief Fund contacted Oyster to help them extend their supporter base. The Fund had been using the same direct mail message for a number of years and whilst this had initially proved successful the response had dropped significantly and, with some existing members dropping away, a fresh supporter drive was needed. With the political changes in Tibet restricting the charity's work inside the country they had begun to focus more on supporting those who had been displaced by occupation. Part of our challenge was to design and write the direct mail to reflect the Fund's current work.