How to write a web brief & download our free guide

We are delighted to launch our newest guide. We will take readers through how to create a web brief which creates a brief for a website exactly suited to your requirements. 

Why is a web brief is important? 

A web brief is an incredibly important part of any new web project. This is where clients layout the objectives for their project, their technical requirements and any key considerations such as design, budget or key features they would like included. 

A comprehensive web brief provides a number of benefits to both the agency and the customer:

Ensures you work with an agency that is right for you 

By outlining the sort of agency you are looking for and the type of solutions you are hoping they provide, you are ensuring you select an agency who can support you over the long term.

Protects budgets and defends against unexpected surprises

By outlining all of your requirements and providing a clear budget, agencies can pitch effectively against your budget and ensure they propose a solution that works for you and covers all of your requirements. Website projects are often victim of scope creep where new features and requests affect the final price, however ensuring your brief is as comprehensive as possible means agencies will not have to request more funding mid-project. 

Set expectations and ensures deadlines are met 

It's important to provide a clear list of expectations from the agency you are selecting, as well as clear deadlines. As the client, you can the be assured that any agency pitching for the work has all of the information they need and feel confident they can meet your requirements and timescales.