Aidan approached us to help him convert his own philanthropic work in the building of a hospital in Burkina Faso into a charity. This involved discussions around the name, supporting line and copy communication as well as a full brand design and development. It was a fascinating project and one that involved us in the strategic development of a charity right from conception.
We drew on some of the colourful paintings that are used on the walls of huts in Burkina Faso to help mould a look and feel to the logo. The colours have an African feel and the design is strong and engaging. Using strong colours and messaging we developed a style that gives the charity real presence. The name 'Burkina Health Foundation' is supported by the supporting line 'Delivering quality healthcare in Burkina Faso' to give the charity very clear awareness.
Thank you very much for your work on this, I think it looks excellent; simple but striking, informative but uncluttered.